Keyword research is the foundation of your search engine optimization and paid search marketing campaigns. Enterprise SEO keyword research strategy needs to be well implemented in your business.
It’s also one of the most critical aspects of the SEO process and one of the most challenging.
Content marketing has become a top priority for many businesses these days. Marketers use content to open their business up to previously untapped audiences of potential customers.
Your business as an enterprise is defined by your organization’s size, total annual revenue, or the number of pages on your website.
To optimize your sales pages or other digital marketing efforts, you must know your customers’ terms. Sometimes it’s tough to determine user intent with specific keyword phrases because search trends and user behavior change.
Therefore, you have to learn how to develop a stable keyword research process. Here you will find SEO tips for enterprise-optimized keyword research.
What are the Enterprise SEO Keyword Research Tips?
Here are the enterprise SEO tips that will help your site be ranked at the top of search engines if well followed and utilized.
Leverage Traffic Analytics
Reporting tools like Google Analytics can help with SEO keyword research. You can identify which keywords drive visitors to your site and work on those trends with future content by analyzing traffic trends.
While optimized research has changed over the years, keyword selection is still a critical part of any successful SEO content strategy.
Targeting the right keyword from the beginning can help to put your business and brands in a better position to increase search engine visibility and get a leg up on the competition. Use Site Segmentation to Make Research Easier
If you have numerous topics and pages you want to optimize, the best way to get started is by breaking down your research into smaller bite-sized chunks.
This helps you stay focused on a specific area and site and makes sharing and dividing the workload amongst team members easier.
Create a keyword research template that you can work from that highlights the mapping points you will need to account for:
- What your business sells
- The problems you resolve for your customers
- Where you are located
Then you can work on your study topic-by-topic as you would with a small website. Note down anything that overlays or where you could interlink when you are done with everything.
Conduct an Internal Linking Audit
Internal linking is an oft-overlooked component of SEO work. But you consider the sheer volume of pages on large enterprise domains; it’s evident that any successful SEO strategy is incomplete without a thorough review of interlinking.
Any enterprise-scale digital marketing and SEO tool can crawl a domain within minutes. (Sometimes complex sitemaps can take hours) so you can run a link while still working on another SEO task.
Once you get results, you will discover broken backlinks, duplicate content, and internal links, among others, depending on the structure of your site.
Your blog page is another arena for link optimization, apart from core navigation and landing page cross-linking.
Make sure every article you publish on your blog is interlinked to one or two contextually relevant assets.
The link flows pass link equity between them, so web crawlers can more easily access all your content, and you can direct web traffic to additional pages of your site.
Interlinking is a rising wave that lifts all boats.
Concentrate On Objectives Other Than Micro Conversions
When comparing your SEO strategy to prior efforts and competition, look beyond superficial vanity metrics.
Track traditional metrics such as bounce rates, organic traffic, and time on the page, although you should not hang on them.
Focus on engagement that represents more actionable and meaningful user intent. For example, the micro conversation may be gated content downloads, but a macro conversation is more strictly tied to ROI.
On-site purchases, demo requests, and meeting with sales representatives may result in income, and your SEO campaign should help in facilitating these actions.
Embed custom calls-to-action in your content to allow users to take these steps. To encourage people to take these steps, provide a personalized call to action in your content.
Create content at each stage of the funnel so you can meet the demands of a variety of users.
A page receives ten visitors monthly. If those users convert into paying customers, you would be happier to the extent of sacrificing more traffic for a single high-intent visitor.
Look For International Keywords
If your business operates in another country or several countries, particularly in multiple languages, this opens a whole world for SEO possibilities; if you are running different websites in several languages, segment out these pages from the English language one and come back to these later.
You will need to work closely with the marketing team in those places to optimize those sites.
Look For Pages Where Keywords Are Being Used, But the Content Is Thin
You stand a good chance if your site is already relatively substantial and possibly has several different subdomains.
So instead of creating unnecessary sprawl and adding new pages, go through what you currently have to find thin content that you can enlarge.
Spend more time where extra content might improve user experiences and ranking opportunities. Sites like DeepCrawl and their content are perfect for this.
Do Marketing Research With Your Customers
As a big business, you have access to a more vast network of customers than a smaller company. Take that advantage and gather perceptions from your clients as much as possible.
Before starting, make sure you have some infrastructure to support this.
If you have a CRM that keeps track of conversation notes with the customer service team, that is a great place to look for pain points that you can build your keyword research around or create new content topic ideas.
Look For The Keyword Ranking At The Top Of Page Two
It is much easier to achieve these rankings when an enterprise company. Since your site has been around for longer, you may have thousands of quality backlinks.
The keywords at the top of page two are potential quick wins that can satisfy stakeholders and move the needle initially.
This is important for the marketing teams that report to level C-Suites and senior-level executives.
Nudging some of these phrases onto the first page will put you in a great position internally while working on longer-reaching opportunities.
Embrace Positive Brand Mentions As Unlinked Ranking Signals
Quality backlinks are a top three Google ranking factor; general brand mentions online are given more weight in ranking algorithms.
Whenever someone comments on your brand, it provides context about how users view and engage with your company.
Many negative comments mean your company could be terrible at solving consumer complaints known for deceptive advertising.
These signals matter to Google; it ranks the most renowned and valued firms first in search.
Use Google signals to be informed whenever your product is cited online, and then decide the action you need to respond to any negative remarks.
In addition, getting a lot of favorable brand mentions is considerably easier than getting a lot of high-quality links.
Concentrate on EAT in your marketing. Google will notice and reward you.
Tested and Verified Optimised Enterprise SEO Keyword Research Tips
Doing keyword research for several or more significant websites may feel overwhelming. But with these tips, you can make work easier for you and your marketing team when it comes to breaking down keywords that work for your enterprise-level business.
If well followed and utilized, the tips will also help your site be ranked on top by Google even though the competition is tough.
The tips are worth testing for your site or with clients.