Writing posts requires must-have skills to write SEO-friendly blog posts. To keep your readers hooked, your posts should have a good structure and allow them to enjoy them.
They will share your blog post on their social platforms if they like it. This will increase your rankings. To achieve higher rankings, improve your content writing skills.
Before you write an SEO blog post, do keyword research. Use the keywords the audience searches for on the search engines and use them while writing your post.
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Writing for SEO-friendly blog posts: step-by-step tips
1. Think about the message you want to write
Before you start writing, figure out what you want your reader to know, learn or understand. What question do you want to answer? What do you want your audience to do after reading your post? Why are you writing the blog post?
Write down all the answers to these questions. The best way to have an insight into this is by looking at the search report for each category you want to rank.
2. Create a blog post structure.
An SEO-friendly blog post must have a clear structure.
It must have:
- An introduction: introduce the topic to your audience.
- A body: this is where you write the main message.
- A conclusion: write a summary of the main points and then conclude.
Note down all you want to say in your blog’s three sections. This will help you write a well-structured blog post. You are ready to go into real writing now.
3. Use sub-headings and paragraphs
It’s not just using paragraphs, but using them well. Do not write lengthy paragraphs. Readers tend to like short paragraphs of about 2-3 sentences. Please think of the idea you want in that one paragraph, and summarize it in two to three sentences.
Use subheadings throughout your SEO blog posts. This helps readers understand each section of your post. They lead your readers and can scan your whole written piece. Subheadings not only help with easy reading but also in SEO. You should use keywords on some subheadings, but not all, as the blog post will be clunky.
4. Lengthy blog posts
If you want your SEO-friendly blog posts to rank, you must have a word count of at least 300 words. Google loves lengthy articles and blogs. However, let them not to be so long to scare your readers.
5. Link to existing content
If you have written related content before, link it to your current SEO blog post. It shows the authority of the post, and Google will rank it. This is called internal linking.
Bonus tip: you can use SEO plugins to improve readability and create SEO-friendly blog posts. We have a great article on Enterprise SEO Keyword Research Tips that you may be interested in.
The tips and steps above on writing SEO-friendly blog posts will make Google happy and rank you. Feel free to leave a message in the comment section below.
Really helpful tips. Thanks for sharing them.
Thank you, Pooja.